Marketing: Principles and Perspectives W/Powerweb, 4/E (Paperback)
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Book Overview
This text emphasizes integrated marketing communications and focuses on customer loyalty and cross-functional teams, as well as full integration of the Internet. Each chapter opens with an Internet... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:007286057X
ISBN13:9780072860573
Release Date:January 2003
Publisher:Irwin/McGraw-Hill
Length:596 Pages
Weight:2.90 lbs.
Dimensions:0.9" x 8.7" x 10.9"
Customer Reviews
1 rating
Great Introduction to the future of marketing!
Published by Thriftbooks.com User , 25 years ago
I used this book as an introduction to marketing at the School of Management at Syracuse University. I found the to be thought out well, layed out in a logical format and it was current with all information. It was more interesting than most text books.
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