Cengage Advantage Books: Marketing Principles and Best Practices (with Infotrac )

by K. Douglas Hoffman and Michael R. Czinkota

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Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0324305729

ISBN13:9780324305722

Release Date:January 2005

Publisher:South Western Educational Publishing

Length:598 Pages

Weight:2.64 lbs.

Dimensions:0.4" x 8.6" x 10.8"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Marketing Marketing & Sales

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Cengage Advantage Books: Marketing Principles and Best Practices (with Infotrac )

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