Marketing Practices and Principles

by McGraw-Hill Education, Richard Lynch, Patricia Rath, et al.

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This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0026356015

ISBN13:9780026356015

Release Date:February 1994

Publisher:McGraw-Hill/Glencoe

Length:588 Pages

Weight:2.90 lbs.

Dimensions:1.1" x 8.3" x 10.0"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Marketing Marketing & Sales Teen & Young Adult

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