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Paperback Marketing Plans: Profitable Strategies in the Digital Age Book
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ISBN: 1394177100

ISBN13: 9781394177103

Marketing Plans: Profitable Strategies in the Digital Age

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The latest edition of the leading and internationally bestselling text on marketing planning

In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital...

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Format: Paperback

Condition: New

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