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Paperback The Marketing Planning Workbook: Effective Marketing for Marketing Managers Book

ISBN: 0415118913

ISBN13: 9780415118910

The Marketing Planning Workbook: Effective Marketing for Marketing Managers

A clear, systematic approach to marketing planning, which outlines the main features of planning techniques and strategies, and presents a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.

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Format: Paperback

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