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Hardcover Marketing Payback: Is Your Marketing Profitable? Book
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ISBN: 0273688847

ISBN13: 9780273688846

Marketing Payback: Is Your Marketing Profitable?

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Format: Hardcover

Condition: Very Good

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Book Overview

"A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making." Philip Kotler Do you know if your marketing is profitable? Which activities... This description may be from another edition of this product.

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Business Business & Investing Economics

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