Marketing Organisation (RLE Marketing)

by Nigel F. Piercy

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Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

The study of the organisational location and positioning of the marketing function

The analytical perspectives of information-processing theories of organisation

The relationship between structure and...

Format:Hardcover

Language:English

ISBN:1138791512

ISBN13:9781138791510

Release Date:August 2014

Publisher:Routledge

Length:252 Pages

Weight:1.30 lbs.

Dimensions:0.9" x 6.2" x 9.1"

Related Subjects

Business Business & Investing Economics

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Marketing Organisation (RLE Marketing)

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