Marketing on the Internet: A Step-By-Step Guide for Planning, Promoting, and Selling Your...

Now in a fully updated and expanded fifth edition, Jan Zimmerman's Marketing On The Internet: Seven Steps To Building The Internet Into Your Business is "must" reading for anyone charged with the responsibility for marketing their business's products or services in today's highly competitive, rapidly evolving marketplace. This outstanding, "user friendly" how-to book will instruct the reader on passwords for accessing private web sites, the latest Internet market news, online marketing resources, and more. Whether a novice entrepreneur launching a business on the Internet, or a seasoned corporate manager seeking to incorporate the Internet into an overall marketing strategy, Marketing On The Internet may well prove to be the single most important research reading they can do to ensure their company's success.

This book is published for the average person and online user. The author has written the book in a simple and understandable manner. What I like about it is that whoever reads the book, will quickly form an idea of what online marketing is all about. It covers the basics and fundamentals of marketing. And most of all guides the reader towards developing a marketing plan, which is the most essential tool for success. It touches briefly, but accurately all the important tools and techniques that a person might need for starting his, or her own online business. Along with all the definitions and explanations about the way you should do your online business, the book gives you real life examples of real Web sites that you can go and look at. I think it is a great book and everybody using it will learn the ropes of online marketing in a heartbeat.

In my opinion, Marketing on the Internet by Jan Zimmerman is a book that every online business should read. The reason I think the book is of such high quality is because of three reasons, the organization, the graphs, and the ease of reading. First, the organization of the book is well laid out. There are bullet points to list each topic that will be discussed and then after the list, the chapter goes into detail on each point. The chapters are also organized to take the reader from the basics of the information to a point where it's detailed, but not confusing. Furthermore, the graphs, statistics, and pictures help in making the points clear. When the book mentions a specific site and how the site had a characteristic that made it look better, a picture of the site usually followed the summary. As well as the pictures, there were graphs and statistics to show the percentages of various subjects like ethnicities and the number of hours a browser was used per week. The information from these demographics can helps the reader to think of ways to enhance his own online business. Finally, the book was easy to read and easy to comprehend. Most computer-related books are very difficult to read because of the acronyms and the technical words used. This book kept the paragraphs short which kept my attention and didn't go into an extension of detail like other books. In conclusion, Marketing on the Internet is a book that can make your business soar to the top.

Jan Zimmerman has an excellant point on how to get started marketing on the Internet. He gives good tips and is very detailed in his information. Zimmerman gave good examples of websites and points out the do's and don'ts and lists information in the order which is convinent. Overall I enjoy the book and will definatly benif from it.

I thought that by getting a web site my "electronic" cash register would simply light up around-the-clock. Wrong! *Marketing on the Internet, 3rd edition* has shown me that I also need to monitor it, analyze the results and then go ahead and promote it. Now my site is easy to get to, and easy to buy from! A secret password comes with every book and opens up a "members only" companion web site containing continually updated information.We've gotten our money's worth.J. Westall, Skookum Inc.