Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services

by Jeff Davidson

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Book Overview

A compendium of practical ideas for marketing and promoting small business without spending much money. Presents useful ideas in an easy-to-read, step-by-step fashion. Includes suggestions for selling, advertising, publicity, promotion, and customer service, all designed for low-cost but effective implementation. Chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the yellow pages, business...

Format:Paperback

Language:English

ISBN:0471632856

ISBN13:9780471632856

Release Date:June 1988

Publisher:Wiley-Interscience

Length:223 Pages

Weight:0.70 lbs.

Dimensions:0.6" x 5.9" x 9.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services

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