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Paperback Marketing Olympique Stratégies, Défis et Impacts [French] Book
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ISBN13: 9798328130516

Marketing Olympique Stratégies, Défis et Impacts [French]

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Les Jeux Olympiques vont au-del de l'esprit sportif et de l'excellence athl tique, tant l'un des plus grands v nements mondiaux qui rassemblent des personnes de diff rentes cultures autour du sport.

Des entreprises de divers secteurs investissent des milliards en sponsoring et en campagnes publicitaires pour profiter de la visibilit et du prestige des Jeux Olympiques.

Ce livre, Marketing olympique: strat gies, d fis et impacts, explore...

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