Marketing of Olympic Sport Organisations

by Luiggino Torrigiani and Alain Ferrand

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Expand your understanding of the unique strategic and operational marketing issues that Olympic sport organizations and their stakeholders face. Marketing of Olympic Sport Organisations offers valuable insight into the purposes of Olympic sport organizations as well as the differences between profit-motivated sport businesses and not-for-profit sport organizations. It also shows you how to integrate the two increasingly similar concepts into your...

Format:Paperback

Language:English

ISBN:073605930X

ISBN13:9780736059305

Release Date:December 2004

Publisher:Human Kinetics Publishers

Length:144 Pages

Weight:0.70 lbs.

Dimensions:0.4" x 8.5" x 11.0"

Related Subjects

Business Business & Investing Economics Sports & Outdoors Sports & Recreation

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Marketing of Olympic Sport Organisations

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