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Hardcover Marketing of Engineering Services (Engineering Management Series) Book

ISBN: 0727713485

ISBN13: 9780727713483

Marketing of Engineering Services (Engineering Management Series)

This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.

Recommended

Format: Hardcover

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We receive fewer than 1 copy every 6 months.

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