Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity

(Part of the The Food Series Series)

by Brian Wansink

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Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates)...

Format:Paperback

Language:English

ISBN:0252074556

ISBN13:9780252074554

Release Date:February 2007

Publisher:University of Illinois Press

Length:224 Pages

Weight:0.45 lbs.

Dimensions:0.6" x 6.5" x 8.9"

Related Subjects

Agriculture Business Business & Finance Business & Investing Consumer Behavior Economics Health Health, Fitness & Dieting Health, Fitness & Dieting Industries & Professions

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Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity

(Part of the The Food Series Series)

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