Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
(Part of the The Food Series Series)
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Book Overview
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people...
Format:Hardcover
Language:English
ISBN:0252029429
ISBN13:9780252029424
Release Date:June 2005
Publisher:University of Illinois Press
Length:224 Pages
Weight:1.05 lbs.
Dimensions:0.8" x 6.3" x 9.1"
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