Marketing Navigation: How to keep your marketing plan on course to implementation success

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Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1908999241

ISBN13:9781908999245

Release Date:September 2012

Publisher:Goodfellow Publishers

Length:350 Pages

Related Subjects

Business Business & Investing Economics

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Marketing Navigation: How to keep your marketing plan on course to implementation success

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