Marketing National Parks for Sustainable Tourism

by Stephen Schweinsberg, John Tower, Stephen L. Wearing, et al.

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This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.

Format:Paperback

Language:English

ISBN:1845415574

ISBN13:9781845415570

Release Date:February 2016

Publisher:Channel View Publications

Length:168 Pages

Weight:0.60 lbs.

Dimensions:0.5" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Nature

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Marketing National Parks for Sustainable Tourism

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