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Paperback Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules Book
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ISBN: 1022220640

ISBN13: 9781022220645

Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules

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Format: Paperback

Condition: New

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Book Overview

In this book, marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing strategies in dynamic market environments. Drawing on extensive case studies and research, Simon provides practical advice for using the "marketing multiplier" to maximize returns on marketing investments.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as...

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Business Business & Investing Economics History

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