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Hardcover Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules Book
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ISBN: 1020791373

ISBN13: 9781020791376

Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules

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Format: Hardcover

Condition: New

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Book Overview

In this book, marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing strategies in dynamic market environments. Drawing on extensive case studies and research, Simon provides practical advice for using the "marketing multiplier" to maximize returns on marketing investments.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as...

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Business Business & Investing Economics History

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