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Paperback Marketing Modernism in Fin-De-Siècle Europe Book
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ISBN: 0691029261

ISBN13: 9780691029269

Marketing Modernism in Fin-De-Siècle Europe

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Format: Paperback

Condition: New

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Book Overview

In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy...

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