Marketing Mistakes
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Book Overview
A new edition of the popular marketing book, incorporating many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative, entertaining, and packed with hard-won knowledge.
Format:Hardcover
Language:English
ISBN:0471616656
ISBN13:9780471616658
Release Date:January 1989
Publisher:Wiley
Length:278 Pages
Weight:0.90 lbs.
Customer Reviews
5 ratings
Very satisfied
Published by Thriftbooks.com User , 14 years ago
Product arrived promptly and condition was as described. I would buy from this seller again.
Great purchase
Published by Thriftbooks.com User , 15 years ago
I bought a used book and it was in great condition!! Thank you so much!!! It was just what I needed!!
Marketing Mistakes and Successes
Published by Thriftbooks.com User , 16 years ago
This book is a great read. Very interesting articles about different famous companies. I recommend it even if you're not a student.
Engaging and helpful
Published by Thriftbooks.com User , 18 years ago
I am an undergrad. student and am not too familiar with the business concepts, but this book is engaging even if I am not fully educated with business terminologies. The cases mentioned, as well as the analysis is definitely helpful because it is one way to understand these real-life companies, such as how Carly Fiorina came to H-P and was later ousted; the competition between Toy-R-Us and Walmart are all worth reading over. I highly recommend it for anyone interested in business.
Excellent short case studies
Published by Thriftbooks.com User , 18 years ago
I needed to get for classes but this book would also make easy reading for the businessperson. What better way to learn than from other's mistakes. Even large corporations are not exempt from big blunders. Also reviews cases of great company turn arounds. Highly recommend
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