Marketing Mistakes and Successes

Product arrived promptly and condition was as described. I would buy from this seller again.

I bought a used book and it was in great condition!! Thank you so much!!! It was just what I needed!!

This book is a great read. Very interesting articles about different famous companies. I recommend it even if you're not a student.

This is a really great read for any marketer who wants to learn from past mistakes and successes. The scenarios are open for interpretation by the reader so it also makes an excellent case studies book.

I am an undergrad. student and am not too familiar with the business concepts, but this book is engaging even if I am not fully educated with business terminologies. The cases mentioned, as well as the analysis is definitely helpful because it is one way to understand these real-life companies, such as how Carly Fiorina came to H-P and was later ousted; the competition between Toy-R-Us and Walmart are all worth reading over. I highly recommend it for anyone interested in business.