Marketing Mistakes and Successes
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Book Overview
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.
Format:Paperback
Language:English
ISBN:0470169818
ISBN13:9780470169810
Release Date:February 2009
Publisher:John Wiley & Sons
Length:406 Pages
Weight:1.05 lbs.
Dimensions:0.6" x 5.9" x 8.8"
Related Subjects
Business Business & Finance Business & Investing Economics Marketing Marketing & SalesCustomer Reviews
5 ratings
Very satisfied
Published by Thriftbooks.com User , 14 years ago
Product arrived promptly and condition was as described. I would buy from this seller again.
Great purchase
Published by Thriftbooks.com User , 15 years ago
I bought a used book and it was in great condition!! Thank you so much!!! It was just what I needed!!
Marketing Mistakes and Successes
Published by Thriftbooks.com User , 16 years ago
This book is a great read. Very interesting articles about different famous companies. I recommend it even if you're not a student.
I love it
Published by Thriftbooks.com User , 18 years ago
This is a really great read for any marketer who wants to learn from past mistakes and successes. The scenarios are open for interpretation by the reader so it also makes an excellent case studies book.
Engaging and helpful
Published by Thriftbooks.com User , 18 years ago
I am an undergrad. student and am not too familiar with the business concepts, but this book is engaging even if I am not fully educated with business terminologies. The cases mentioned, as well as the analysis is definitely helpful because it is one way to understand these real-life companies, such as how Carly Fiorina came to H-P and was later ousted; the competition between Toy-R-Us and Walmart are all worth reading over. I highly recommend it for anyone interested in business.
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