Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

by Phillip E Pfeifer, David J Reibstein, Neil Bendle, et al.

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Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage...

Format:Hardcover

Language:English

ISBN:0134085965

ISBN13:9780134085968

Release Date:August 2015

Publisher:Pearson FT Press

Length:464 Pages

Weight:1.99 lbs.

Dimensions:1.3" x 7.0" x 9.2"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

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