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Hardcover Marketing Megaworks: The Top 150 Books and Articles Book
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ISBN: 0275923185

ISBN13: 9780275923181

Marketing Megaworks: The Top 150 Books and Articles

by , , , et al.
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With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They also include...

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Format: Hardcover

Condition: New

$109.44
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Business Business & Investing Education Education & Reference Reference

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