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Hardcover Marketing Maximilian: The Visual Ideology of a Holy Roman Em Book
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ISBN: 0691130191

ISBN13: 9780691130194

Marketing Maximilian: The Visual Ideology of a Holy Roman Em

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Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls...

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Format: Hardcover

Condition: New

$102.11
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Related Subjects

Art Arts, Music & Photography History Social Science Social Sciences

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