Marketing: Mastering Your Small Business

Written specifically for the novice entrepreneur and the small business owner seeking to improve marketing skills, Gloria Green and Jeffrey Williams have drawn upon their considerable expertise to provide a single volume course on marketing basics regardless of the product or service being offered in today's highly competitive local, regional, national, or international marketplace. All aspects of marketing as a small business activity are covered including selecting target markets, strategic tips for do-it-yourself market research, using and analyzing strategies and tactics. Using the examples of four entrepreneurs as they apply Marketing: Mastering Your Small Business concepts and principles results in a ideal, "reader friendly" text that will enable the reader to successfully create their own, ready to implement, marketing plan. If you are involved with a small business enterprise, Marketing: Mastering Your Small Business is one of the wisest and most cost effective investments you can make to insure your corporate success.