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Paperback Marketing Management Book
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ISBN: 0357635086

ISBN13: 9780357635087

Marketing Management

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Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing...

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Format: Paperback

Condition: New

$250.95
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