Marketing Management: The Big Picture
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The Big Picture is an integrated framework designed to help marketing students analyze and solve the myriad marketing problems that they will face during their careers. It emphasizes the dynamic nature of marketing by presenting key topics as a set of interrelated modules as opposed to separate chapters representing independent topics. Beginning with the high level strategic topic of business objective, it identifies areas where a person must prioritize...
Format:Paperback
Language:English
ISBN:0759347069
ISBN13:9780759347069
Release Date:October 2004
Publisher:Cengage Learning
Length:150 Pages
Weight:1.10 lbs.
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