Marketing Management with Infotrac College Edition

by Michael R. Czinkota and Masaaki Kotabe

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A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0324022034

ISBN13:9780324022032

Release Date:January 2001

Publisher:South Western Educational Publishing

Length:625 Pages

Weight:3.31 lbs.

Dimensions:1.0" x 8.7" x 11.0"

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales Sales & Selling Textbooks

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Marketing Management with Infotrac College Edition

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