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Business & Investing Books > Marketing & Sales Books
Hardcover Marketing Management: Text and Cases Book
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ISBN: 0471332380

ISBN13: 9780471332381

Marketing Management: Text and Cases

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Format: Hardcover

Condition: Good

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Book Overview

Focuses on all aspects of planning, coordinating, and executing marketing strategy. Features two new chapters, on service marketing and on international marketing. The make-up of the book is about 50%... This description may be from another edition of this product.

Related Subjects

Business Business & Finance Business & Investing Economics Management Management & Leadership Marketing Marketing & Sales

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