Marketing Management for the Hospitality Industry: A Strategic Approach

by Allen Z. Reich

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The only advanced marketing textbook specifically focused on thehospitality industry . . .

The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever, businesses must focus their marketing efforts on specific segmentswithin the market. Success in the...

Format:Hardcover

Language:English

ISBN:0471310123

ISBN13:9780471310129

Release Date:March 1997

Publisher:Wiley

Length:560 Pages

Weight:2.66 lbs.

Dimensions:1.5" x 7.9" x 9.5"

Related Subjects

Administration & Medicine Economics Administration & Policy Business Business & Finance Business & Investing Education & Reference Food, Lodging & Transportation Health Care Delivery Hospitality, Travel & Tourism Industries & Professions Medical Medical Books Textbooks Travel

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Marketing Management for the Hospitality Industry: A Strategic Approach

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