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Paperback Marketing Management Approach at ADMECO AG: Case Study Review Book
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ISBN: 3656005117

ISBN13: 9783656005117

Marketing Management Approach at ADMECO AG: Case Study Review

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Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Strathclyde, language: English, abstract: This paper discusses the potential benefits of marketing management for a small business operation, in this case ADMECO AG. The first part of the assignment introduces the concept of marketing orientation as a theory and critically assesses the marketing orientation in the company...

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Business Business & Investing Economics

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