Marketing-Management: Analyse -- Strategie -- Implementierung [German]

by Heribert Meffert

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Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.

Format:Paperback

Language:German

ISBN:3409236139

ISBN13:9783409236133

Release Date:April 1994

Publisher:Gabler Verlag

Length:490 Pages

Weight:1.79 lbs.

Dimensions:1.0" x 6.7" x 9.6"

Related Subjects

Business Business & Investing Economics

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Marketing-Management: Analyse -- Strategie -- Implementierung [German]

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