Marketing Management: A Relationship Approach

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This work is written for people, mainly students, who want to know how the relationship and the traditional marketing approach (in combination) affect the development of effective and efficient... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0273643789

ISBN13:9780273643784

Release Date:July 2002

Publisher:Pitman Publishing

Length:787 Pages

Related Subjects

Business Business & Investing Economics

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Marketing Management: A Relationship Approach

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