Marketing Management: A Relationship Approach

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Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0273706837

ISBN13:9780273706830

Release Date:July 2010

Publisher:Pearson Education

Length:656 Pages

Weight:2.85 lbs.

Dimensions:1.0" x 7.6" x 10.3"

Related Subjects

Business Business & Investing Economics

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Marketing Management: A Relationship Approach

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