Marketing Management: A Customer-Oriented Approach

by Kenneth E. Clow and Donald Baack

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This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM - all areas of work that students will... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1412963125

Release Date:October 2009

Publisher:Sage Publications, Inc

Length:568 Pages

Weight:2.90 lbs.

Dimensions:11.1" x 1.0" x 8.5"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Marketing Marketing & Sales

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Marketing Management: A Customer-Oriented Approach

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