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Hardcover Marketing Management: A Customer-Centric Approach Book
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ISBN: 1529624258

ISBN13: 9781529624250

Marketing Management: A Customer-Centric Approach

by and
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This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you′ll discover how segmentation and differentiation play a crucial role in marketing management.
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Format: Hardcover

$197.19
Releases Jan 20, 2025
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Business Business & Investing Economics

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