Marketing Magic

I had gotten this book from the library and was taking so many notes my hubby suggested I buy it. Great info for someone starting their own business or anyone interested in marketing.

This is by far the best book I've read on marketing for small business.Most marketing books aimed at small businesses usually fall into one of two categories. The first category is the book that is too superficial. It treats marketing as if it's just about advertising and promotions, and ignores other important areas of marketing, i.e. Marketing Plans, Strategy and Tactics.The second category is where the book is really a marketing textbook, which covers too much abstract marketing theory, and doesn't really help you how to apply that theory to a small business situation.Where this book scores highly, is that the author manages to condense a lot of marketing theory into easily applied concepts and guidelines, that can readily be applied to a small business. Also he gives lots of examples, and clearly has a lot of practical experience of his own to draw on.Obviously, you still have to apply these concepts and examples to your own business, but then nobody can do that for you, unless you employ a marketing consultant to come and look at the specifics of your business situation.I've read Debelak's Streetwise Marketing Plan, and Infiltration Marketing as well. I just think that he is very good at helping people involved in small businesses, understand which marketing issues are important to them, and how they need to be applied to a small business.This book is a lot more useful than a whole bunch of more highly regarded " Marketing Textbooks ", that are OK on an MBA course, but not much use, when you are trying to get a small business off the ground.

There isn't anything bad you can write about this book. The advice is solid, there are many action plans and check lists as well as example of businesses which have implemented the various plans. It touches many aspects of marketing and is a great book to help the average small business move more products and services. It would still be a bargain at twice the price.