Marketing Logistics
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Book Overview
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate...
Format:Paperback
Language:English
ISBN:0750652241
ISBN13:9780750652247
Release Date:May 2003
Publisher:Routledge
Length:172 Pages
Weight:0.60 lbs.
Dimensions:0.4" x 6.4" x 9.2"
Customer Reviews
2 ratings
A great Book
Published by Thriftbooks.com User , 24 years ago
This is a great book, and I can recommend it for anyone who is interested in the subject.
Review
Published by Thriftbooks.com User , 24 years ago
This is a great book, and I can recommend it for anyone who's interested in the subject
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