Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage

by Stowe Shoemaker

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How do you gain a sustainable competitive advantage in today s global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? "Marketing Leadership in... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0131182404

ISBN13:9780131182400

Release Date:October 2006

Publisher:Prentice Hall

Length:662 Pages

Weight:1.58 lbs.

Dimensions:1.0" x 8.3" x 10.8"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Hospitality, Travel & Tourism Industries & Professions Leadership Management & Leadership Marketing

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Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage

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