Marketing IT Products and Services
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Book Overview
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what's needed to develop effective...
Format:Paperback
Language:English
ISBN:0367385244
ISBN13:9780367385248
Release Date:September 2019
Publisher:CRC Press
Length:344 Pages
Weight:1.20 lbs.
Dimensions:0.8" x 6.1" x 9.1"
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