Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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Book Overview
Philip Kotler - der Altvater des Marketing - gilt als einer der Architekten des modernen Marketing. In seiner 40-jährigen Karriere hat er eine Reihe dicker Wälzer zum Thema Marketing geschrieben, die alle zu internationalen Klassikern geworden sind und in 25 Sprachen übersetzt wurden.
Mit "Marketing A to Z" hat Kotler ein handliches und leicht verständliches Buch geschrieben, das prägnant und ungewohnt offen das Wesentliche auf den Punkt...
Format:Hardcover
Language:English
ISBN:0471268674
ISBN13:9780471268673
Release Date:March 2003
Publisher:Wiley
Length:224 Pages
Weight:1.05 lbs.
Dimensions:0.9" x 6.3" x 9.2"
Customer Reviews
1 rating
Great book
Published by Thriftbooks.com User , 16 years ago
What impressed me the most in this book was how Kotler was able to speak in detail about key marketing subjects in only two or three pages. I red much bigger texts in other books, about the same subjects, and they didn't gave me more information than this Kotler's book. It's a must have for anyone that needs to get familiar with Marketing principles and don't have time to read 600 pages books.
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