Marketing in the Third World

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In Marketing in the Third World, Editors Denise M. Johnson and Erdener Kaynak have gathered for marketing professionals and students a variety of studies that provide insight into marketing practices in countries such as the Philippines, Peru, Papua New Guinea, and Nigeria. Readers learn about market orientation, market infrastructure, economic constraints, government regulations, internationalization processes of public-sector enterprises, and performance...

Format:Hardcover

Language:English

ISBN:1560248300

ISBN13:9781560248309

Release Date:November 1996

Publisher:Routledge

Length:140 Pages

Weight:0.86 lbs.

Dimensions:0.6" x 12.5" x 9.0"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Marketing in the Third World

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