Marketing in the Hospitality Industry

by Ronald A. Nykiel

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Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. "MARKETING IN THE HOSPITALITY... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0866123555

ISBN13:9780866123556

Release Date:January 2011

Publisher:Educational Institute of American Hotel & Mot

Length:331 Pages

Weight:0.05 lbs.

Dimensions:0.8" x 7.0" x 8.9"

Related Subjects

Business Business & Finance Business & Investing Economics Food, Lodging & Transportation Hospitality, Travel & Tourism Industries & Professions Textbooks Travel

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Marketing in the Hospitality Industry

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