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Hardcover Marketing in the Boardroom: Winning the Hearts and Minds of the Board Book

ISBN: 1138281794

ISBN13: 9781138281790

Marketing in the Boardroom: Winning the Hearts and Minds of the Board

It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder. It is also an important book for their organizations; particularly those that struggle to understand and give the requisite support and emphasis to the role...

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Format: Hardcover

Condition: New

$180.00
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