Marketing in the Boardroom: Winning the Hearts and Minds of the Board
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It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder. It is also an important book for their organizations; particularly those that struggle to understand and give the requisite support and emphasis to the role...
Format:Hardcover
Language:English
ISBN:1138281794
ISBN13:9781138281790
Release Date:April 2017
Publisher:Routledge
Length:230 Pages
Weight:1.10 lbs.
Dimensions:0.6" x 6.1" x 9.2"
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