Marketing in the Boardroom: Winning the Hearts and Minds of the Board

by Ruth Saunders

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It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.　

Marketing in the Boardroom
helps marketers to be more commercially credible and thereby more successful in the Boardroom.

Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board...

Format:Paperback

Language:English

ISBN:1138281816

ISBN13:9781138281813

Release Date:April 2017

Publisher:Routledge

Length:230 Pages

Weight:0.70 lbs.

Dimensions:0.5" x 6.1" x 9.0"

Related Subjects

Business Business & Investing Economics

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Marketing in the Boardroom: Winning the Hearts and Minds of the Board

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