Marketing in the Age of Google, Revised and Updated: Your Online Strategy Is Your Business Strategy

by Vanessa Fox

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Search has changed everything. Has your business harnessed its full potential?

A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's...

Format:Paperback

Language:English

ISBN:1118231937

ISBN13:9781118231937

Release Date:May 2012

Publisher:Wiley

Length:272 Pages

Weight:0.78 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Business & Management E-Commerce Economics Industries & Professions Marketing Marketing & Sales Web Marketing

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Marketing in the Age of Google, Revised and Updated: Your Online Strategy Is Your Business Strategy

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