Marketing in the 21st Century: Concepts, Challenges and Imperatives

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Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods...

Format:Hardcover

Language:English

ISBN:0754612678

ISBN13:9780754612674

Release Date:January 2000

Publisher:Ashgate Pub Ltd

Length:320 Pages

Weight:1.74 lbs.

Dimensions:8.8" x 1.0" x 6.3"

Related Subjects

Business Business & Investing Economics

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Marketing in the 21st Century: Concepts, Challenges and Imperatives

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