Marketing Im Wandel [German]

by Heribert Meffert

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Der vorliegende Sammelband ist eine Dokumentation der Vortr ge und Diskussi- onen eines Marketing-Symposiums, das am 20. Oktober 1979 anl lich des 10-j hri- gen Bestehens des Instituts f r Marketing an der Westf lischen Wilhelms-Universit t in M nster durchgef hrt wurde. Das Marketing-Symposium stand unter dem General- thema "Marketing in den 80er Jahren" und sollte eine kritische Bestandsaufnahme der Entwicklung des Marketing in Theorie und Praxis...

Format:Paperback

Language:German

ISBN:3409351817

ISBN13:9783409351812

Release Date:January 1980

Publisher:Gabler Verlag

Length:256 Pages

Weight:0.98 lbs.

Dimensions:0.6" x 6.7" x 9.6"

Related Subjects

Business Business & Investing Economics

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Marketing Im Wandel [German]

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