Marketing Hospitality

Name: Interesting
Item: Marketing Hospitality (Wiley Service Management Series)
Rating: 4
Author: Thriftbooks.com User

by Tom Powers

"Marketing Hospitality" ist eine Einführung in die Grundlagen des Marketing im Gastgewerbe. Diese 3. Auflage wurde umfassend überarbeitet und aktualisiert, um neuen Themen und Entwicklungen in diesem Bereich Rechnung zu tragen. Die Autoren bieten hier eine ausgewogene Darstellung von Marketingtheorie, Marketingstrategie und ihren Anwendungen in der Praxis. Mit Erläuterungen zu den gängigsten Marketingmethoden der Branche und umfangreichem Beispielmaterial...

Format:Hardcover

Language:English

ISBN:0471348856

ISBN13:9780471348856

Release Date:June 2001

Publisher:Wiley

Length:384 Pages

Weight:2.45 lbs.

Dimensions:1.2" x 7.8" x 9.6"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication Policy Economics Food, Lodging & Transportation Hospitality, Travel & Tourism

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Interesting

Published by Thriftbooks.com User , 17 years ago

The content is well done. Where I was quiet surprised was the printing quality of the book. Some letter can hardly be seen.

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