Marketing Higher Education: Theory and Practice

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How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under...

Format:Paperback

Language:English

ISBN:0335220320

ISBN13:9780335220328

Release Date:December 2008

Publisher:Open University Press

Length:224 Pages

Weight:0.80 lbs.

Dimensions:0.5" x 5.9" x 8.9"

Related Subjects

Education Education & Reference

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Marketing Higher Education: Theory and Practice

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